COCA-COLA | PHONETIC CAN

Post-apartheid South Africa recognises 11 Official Languages and after 25 years of democracy many South Africans still can’t even pronounce each other’s names correctly.

We took Coca-Cola’s Share A Coke campaign further by putting the phonetics of each name

from all the different languages and cultures on our packs - teaching South Africans to greet

each other, by name, correctly.